Kohl’s (KSS) is hoping shoppers get out of their family obligations early this Thanksgiving.
Kohl’s shoppers will be able to start their holiday shopping at 6 pm on Thanksgiving day this year.
The company said that the 6 pm opening time will give customers more time to shop ahead of the holidays. Walmart opened at 6 pm last year, prompting other retailer s to follow suit.
Last year’s Black Friday sales were up 6% from the year before.
KSS stock is down 1.1% Friday afternoon.