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Whopper-Scented Perfume: Is the New Burger King Cologne a Joke?

Burger King Worldwide (NYSE:BKW) has announced that it will be selling a Whopper-scented perfume on April 1.

burger-king-cologne-perfume-bkwThe Burger King cologne will only be sold for one day and is exclusive to Japan. The fragrance is called “Flame Grilled” and will retail for roughly $40, reports the Associated Press.

If the idea of a Burger King cologne being sold only on April 1 raises some red flags for you, you aren’t alone. However, the company has said that it specifically chose this date to release the perfume, the Associated Press notes.

All one needs to do is look at the past to add to the validity that Burger King cologne isn’t an April Fool’s day joke. The company sold a similar fragrance stateside a few years back, reports CNN.

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