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AOL Rolls Out New Advertising Platform ‘One’

AOL (NYSE:AOL) is launching its advertising platform One today.

AOLThe company’s new feature combines its ad products into a single platform. One was announced more than a year ago.

Seth Demsey, chief technology officer for Platforms, has been writing new code with new technology to enhance the company’s ad capabilities.

One gives advertisers the option of optimizing their ad campaigns across a number of channels, such as video, display and television. AOL is rebranding its current ad platforms to do so.

The platform also makes launching an ad campaign a speedier process.

AOL stock is up 0.1% Tuesday.

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Article printed from InvestorPlace Media, https://investorplace.com/2015/04/aol-rolls-out-new-advertising-platform-one/.

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