Google chief business officer Omid Kordestani pointed to the search engine’s efforts to use indexing to help people find what they need within third-party apps on the company’s conference call late Thursday.
“Developers like Etsy are already seeing a boost in traffic as a result of deep linking,” Kordestani said. Google said it has 50 billion links within apps indexed.
Additionally, 25% of signed-in Google searches on Android return deep links that take users to content within an app.
ETSY stock is up 28% Friday. GOOG stock is up 14.7% and GOOGL stock is up 16.4%.