Crocs (CROX) announced disappointing quarterly results last Thursday, missing the Zacks EPS consensus by over 400%. The company reported a loss of 31 cents per share for the quarter, missing the analyst consensus of 10 cents per share by -41 cents per share.
Much of the damage was already priced-in to CROX stock as the company had warned about the their difficult turn-around at an Investor Day on September 30.
In two days surrounding the event and lowered guidance, the CROX stock fell over 20% from $14 per share to $11 per share.
Here are the Zacks Detailed EPS tables which told investors to stay away from the stock headed into this report…
As you can see, the bulk of downward estimate revisions took place right after the Investor Day when next year’s consensus dropped a whopping 36% from 61 cents per share to 39 cents per share. That estimate would still represent 55% EPS growth over this year.
But the company is in the middle of a slow transition to turn strongly profitable again and so that still puts these estimates in jeopardy.
How Long the Turnaround?
October was an exciting month for athletic and leisure footwear companies with Nike (NKE) shares soaring to new all-time highs on strong global growth and Skechers (SKX) getting kicked to the curb by over 35% after reporting sales growth of only 27%.
So it’s no wonder apparel investors have little tolerance for the struggles at a niche footwear maker like Crocs.
Here’s what the company had to say about the quarter…
“We delivered third quarter sales in line with our revised expectations reflecting challenges in China and currency,” CEO Gregg Ribatt said in a statement. “Our China business is undergoing changes as we transition away from under-performing distributors.”
But the common theme among several analysts was one of fresh doubt about the company’s ability to forecast and execute a turnaround strategy.
And the risk remains that we see more EPS estimates get revised lower this month. Until that trend reverses, it’s probably best not to put money in CROX stock. The Zacks Rank will tell you when the turnaround is on the right foot.
Kevin Cook is a Senior Stock Strategist for Zacks where he runs the Follow The Money (FTM) portfolio.
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