The feature is designed for self-driving cars, offering a ceiling-mounted projector with a roll-down screen in front of the windshield that shows a movie or TV show while the vehicle is driving itself.
The move is part of Ford’s transition “from being an auto company to an auto and a mobility company,” CEO Mark Fields said at CES in January. The company is creating drones, apps, self-driving vehicles and more.
The automaker is expanding its number of autonomous cars from 10 to 30, and it is running tests in Michigan, Arizona and California later this year.
F stock is down 0.8% Wednesday.