Opera Browser Gets A Built-in Ad Blocker

Web browser Opera may come with a built-in ad blocker.

OperaThe company is testing a version of the browser that is designed to improve user experience. Opera is the first desktop Web browser with built-in ad blocking.

Opera’s 37.0.2162.0 developer is built for Mac OS and Windows, and the ad-blocker comes with the software, unlike rivals such as Chrome and Firefox that require plugins to block ads.

The company says the feature can shorten page load time by 90%.

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