Apple Inc (NASDAQ:AAPL) is considering investing $1.75–$2.65 billion in the new organic light emitting diode (OLED) screen production factory of LG Electronics Inc KRW5000 (OTCMKTS:LGEAF), according to recent media reports.
AAPL stock analysts expect the investment will ensure LG’s special commitment to Apple’s OLED screen demand, and upgrade iPhone display capabilities.
It’s a needed move for Apple and AAPL stock holders. OLED display is being increasingly adopted as it comes with improved brightness, contrast and efficiency compared with LCD or Plasma displays. Television sets have long been equipped with OLED displays. Smartphones are fast catching up now.
Apple has already been using OLED in its Watch for a while now. Hence, it was only a matter of time before AAPL stock adopted it for its larger products – iPhone and iPad. Having an OLED will not only enhance the iPhone display by making the contrast much more enhanced but will also reduce costs as there will be no need for backlights.
Apparently, Apple intends to add OLED display to all its iPhones by 2019. At present, Apple phones do not have OLED screens — a risk for AAPL stock as more users expect this technology. However, the rumored iPhone 8 will be the first iPhone to feature the screen. Per reports, Apple has ordered 70 million OLED screens from SAMSUNG ELECTRONIC KRW5000 (OTCMKTS:SSNLF).
Despite Samsung’s dominance, other players are fast making foray in this arena. Fellow South Korean tech giant, LG, is looking to set up an OLED production factory named E6, which will target about 30K units initially. The production is expected to begin in early 2019.