Lemon-Do: 12 Things to Know About Coca-Cola’s First-Ever Alcoholic Drink

The drink is exclusive to Japan

By William White, InvestorPlace Writer

http://bit.ly/2shzUNQ

The Coca-Cola Co (NYSE:KO) has a new drink called Lemon-Do that contains alcohol.

Here are a few things to know about the new Lemon-Do drink from KO.

  • The new drink is currently only available for purchase in Japan.
  • To be more specific, the drink is only up for grabs in the southern Kyushu region.
  • It comes in 3%, 5% and 7% alcohol content varieties.
  • The Coca-Cola Co says that it currently doesn’t have any plans to release the drink outside of Japan.
  • In fact, KO says it hasn’t event made plans to start selling Lemon-Do in any other parts of Japan.
  • Cans of Lemon-Do cost about $1.40 each and hold roughly 12 fluid ounces of the drink.
  • The Coca-Cola Co is launching the Lemon-Do drink to try and cash in on the popularity of “alcopops.”
  • Alcopops are soda infused with alcohol, such as vodka, that are popular at the moment with women and younger drinkers in Japan.
  • The company went with a lemon flavor for the drink because it found it to be popular with customers at bars.
  • Part of the reason that the drinks are popular are the cheap price, which is less than what customers pay for beer.
  • The Coca-Cola Co testing Lemon-Do in Japan makes sense as it is one of the areas in the world where it holds most of its experiments.
  • This includes testing out around 100 different new products in the country each year.

You can follow these links to learn more about Lemon-Do.

As of this writing, William White did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, https://investorplace.com/2018/05/lemon-do-launches-in-japan/.

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