New Disney Channel Could Impact Latino Vote

by InvestorPlace Staff | February 7, 2012 9:32 am

[1]Walt Disney (NYSE:DIS[2]) might be making yet another media move — and this time, something more than mermaids and mice.

Sources close to negotiations have said Disney is in talks with Spanish-language media company Univision about creating a 24-hour, English-language news channel. The channel would aim to serve the nation’s 50 million Latinos, many of whom primarily speak English.

The sources also said talks have been under way for months, and the channel would be based out of Miami, according to Bloomberg[3].

The Latino vote has become increasingly important in recent years as population numbers have swelled. The nation’s Latino population has grown 43% from 2000 to 2010, with U.S.-born Latinos accounting for 60% of that growth. The sources say the channel’s intended launch would be months before the November election in order to provide information to Latino voters, who hold pivotal swing votes in several states.

A number of other media outlets have increased their offerings toward Latinos in recent years, including NBC, Fox News and Sirius XM Radio (NASDAQ:SIRI[4]), according to the Associated Press[5].

— Kyle Woodley, Assistant Editor

The opinions contained in this column are solely those of the writer.

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