MSNBC Apologizes for Republican-Bashing Cheerios Tweet

by William White | January 31, 2014 1:17 pm

MSNBC has apologized[1] for a Republican-bashing Tweet that was posted to its Twitter (TWTR[2]) account on Wednesday.


The offensive Tweet linked off to a Cheerios commercial with a racially mixed family and claimed that Republicans wouldn’t like it. Phil Griffin, President of MSNBC, apologized for the Tweet on Thursday. The offensive Tweet has been deleted from Twitter and an apology has been posted. These apologies came after Reince Priebus, Chairman of the Republican National Committee (RNC), announced that he was banning his staff from appearing on MSNBC due to the Tweet, reports CNN.

According to Griffin, the Cheerios Tweet didn’t reflect MSNBC’s beliefs and the employee that posted the Tweet has been fired. The Cheerios ad features the same family that appeared in a similar ad last year that caused controversy, CNN notes.

“We don’t expect their liberal bias to change but we will call them out when political commentary devolves into personal and belittling attacks,” reads a statement by the RNC to Reuters[4].

The opinions contained in this column are solely those of the writer.
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