The average American consumer is poorer because of the financial crisis, according to a survey released by the Federal Reserve. How can this be, considering the market is off only about -13% from its 2007 peak?
Well, because housing values have fallen off a cliff – and if you’ve seen a 20% decline in the value of your $300,000 loan, that’s a cool sixty grand you’re in the hole on paper. Also, many folks had to tap 401k plans or savings to get through lean times due to a job loss. Lastly, while many savvy investors bought the bottom of the market in 2009 many others panicked and headed for the hills – or were left holding the bag on Lehman Brothers, Fannie Mae, AIG, Citigroup, GM or a host of other investments that could have crippled even a diversified portfolio.
Like the unemployment picture, a family’s rainy day fund or retirement nest egg can’t be replaced overnight. But unfortunately for Obama there is no wiggle room in the question, “Are you better off now than you were four years ago?” Considering that the worst of the financial crisis came to roost in 2009 via staggering unemployment and foreclosure trends, the answer for many voters will be a decided “no.”
If you look at any line graph representing U.S. debts, you’ll notice that the gut-wrenching climb started about 30 years ago – and aside from a tiny dip in the early 2000s, the trend has been steadily upwards year after year.
This is not President Obama’s fault. But it is now his problem.
However well-meaning the healthcare legislation was and however effective it would be in reducing costs over the next several years, it was poorly timed. Expanding government’s reach at the very moment America acknowledged how bloated federal spending has become was unwise. The immediate $787 stimulus can at least be defended with estimates of jobs and platitudes about how it was an immediate reaction to an emergency. No such luck with the slow-starting healthcare legislation.
What’s more, while I fully believe that tax increases will be a necessary part of balancing the budget and tackling our enormous debt, Obama’s suggestion of taxing higher earners alongside his spending efforts conveniently paints him as that old cliché of a tax-and-spend liberal.
Unfair? Incomplete? Sure. But that’s how elections are decided.
Inflation could very well move from boring economic theory to serious campaign issue in the coming months. Most Americans don’t need an MBA to understand that food is costing more and coming in smaller packages , TVs and electronics aren’t as affordable as several months ago — but wages have remained pretty stagnant. In fact, in the last consumer price index report the real hourly wage was reported at November 2009 levels — despite a headline inflation number of about 2%.
Oil, and more specifically gasoline, is the biggest inflation story right now and could be even bigger in the run-up to Election Day.
Picture this TV ad in September of 2012 – first, signs of $4 gas prices in 2008 and soundbites of citizens complaining on the local news. Then, fade in video of $4 gas prices in 2012 and similar comments from select voters who take shots at the president.
Powerful stuff, eh? Anyone who needs strategists or campaign advisors for the upcoming election, contact me via information below.
Jeff Reeves is editor of InvestorPlace.com. As of this writing, he did not own a position in any of the stocks or funds named here. Write him at firstname.lastname@example.org, follow him on Twitter via @JeffReevesIP and become a fan of InvestorPlace on Facebook.