USPS Hires Futurist to Assess the Future of Stamps

by Karl Utermohlen | September 25, 2013 1:27 pm

The U. S. Postal Service is in trouble due to the sharp decline in stamp sales that’s taken place in recent years.

Reuters reports that USPS[1] is hiring Faith Popcorn’s Brain Reserve – a futurist marketing consultancy – to provide “analysis and recommendation on the future of stamps.” The postal service is paying $565,769 to the consultancy to help them figure out how to get back to making money from stamps. USPS is currently losing about $25 million a day due to the rise of online communication.NewLetters[2]

The company expects its first-class mail to suffer a 40.5% decline from 84 billion pieces in 2009 to 50 billion in 2020. Stamped mail makes up about 43% of the USPS’s total revenue.

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  1. Reuters reports that USPS:
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