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Brightcove IPO Harnesses Cloud Fever

Company could see big growth out of App Cloud platform


The cloud is a technology that leverages Internet technologies to deliver business applications. It’s been a huge trend and has sparked major acquisitions, such as from SAP (NYSE:SAP) and Oracle (NASDAQ:ORCL).

The IPO market also is getting into the action. Jive (NASDAQ:JIVE), which developed a Facebook-like platform for the enterprise, came public late last year, and the stock price is up about 35% so far. And this week, we saw another cloud company go public: Brightcove (NASDAQ:BCOV). In today’s trading, the stock is up 33%.

Brightcove operates a system that allows for the management and distribution of videos. It boasts 3,872 clients, which include biggies like Macy’s (NYSE:M), Honda (NYSE:HMC) and Bank of America (NYSE:BAC).

However, the big opportunity for Brightcove might be its App Cloud platform. It helps companies develop mobile apps, such as for Apple‘s (NASDAQ:AAPL) iPhone and Google‘s (NASDAQ:GOOG) Android.

Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He also is the author of “The Complete M&A Handbook”“All About Short Selling” and “All About Commodities.” Follow him on Twitter at @ttaulli or reach him via email. As of this writing, he did not own a position in any of the aforementioned securities.

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