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LinkedIn Welcomes User No. 200,000,000

Facebook took less time to get there, but LNKD isn't crying


It’s milestone time at LinkedIn (NYSE:LNKD). The company announced today that it reached the 200 million-user mark, and it’s done so at quite a clip. LNKD has piled on 100 million users since March 2011, and the company says it’s adding roughly two users every second!

Call it just another feather in the cap for LinkedIn, which is one of the top IPOs of the social media world. The company pulled off its offering back in May 2011 and the stock price is now at $112.88. Meanwhile, others in the space, like Zynga (NASDAQ:ZNGA) and Groupon (NASDAQ:GRPN), have sustained massive losses. Even Facebook shares, which have staged a nice rally over the past six months, still are 21% below the $38 offering price.

Still, at least in users, Facebook is champion. In addition to having reached more than 1 billion users late last year, it reached the 200 million-user mark much faster than LinkedIn, doing so in five years, vs. LNKD’s nine.

This table — part of a broader look at the space on D. Steven White’s All Things Marketing blog — gives us a year-by-year look at FB and LNKD’s user progress, as well as the growth of a few other social media sites (through 2011):

A couple other comparisons:

  • Facebook’s market capitalization is at $65 billion; LinkedIn is worth $12 billion by market cap.
  • Facebook’s revenues for the first nine months of 2012 came to about $3.5 billion. LinkedIn’s came to $688.7 million.
  • However, LinkedIn was able to make a $10.1 million profit in that same period, whereas Facebook lost about $11 million.

Thus, Facebook might truly be in a league of its own as far as size is concerned, but LinkedIn is no shrimp, and it knows how to use what it has.

So feel good about that 200 millionth user.

Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook” and “High-Profit IPO Strategies: Finding Breakout IPOs for Investors and Traders.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.

Article printed from InvestorPlace Media,

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