Beth Gaston Moon

Beth Gaston Moon

InvestorPlace Contributor

With more than a decade of experience as a financial journalist and market analyst, Beth Gaston Moon writes about stocks and options from her home in Chicago, IL.

Beth began her derivatives-market career in the research department of Cincinnati-based newsletter publisher Schaeffer’s Investment Research. She started by copy-editing The Options Advisor (the nation’s leading options newsletter) and soon began writing daily market commentaries for SchaeffersResearch.com.

After more than a decade with Schaeffer’s, Beth served as senior editor for PEAK6 Media, composing scripts, trading ideas and articles for The Options News Network. Most recently, she was the senior content and product manager for retail brokerage OptionsHouse.

In 2004, Beth was recognized as a “Woman in Finance” by Money Show Digest. Her market comments have appeared in several media outlets, including Dow Jones Newswires, CBS MarketWatch, Money Show Digest and Reuters. She has also been a contributing author for Forbes.com and Active Trader and Stocks, Futures & Options magazines.

Recent Articles

Put Buyers Target PulteGroup

By Beth Gaston Moon, InvestorPlace Contributor

They're betting that the home builder's stock will topple in the next few weeks even amid tentative signs of improvement in housing.

American Eagle Flies Into Resistance

By Beth Gaston Moon, InvestorPlace Contributor

Options activity shows confidence in AEO shares post earnings.

Doritos Taco Keeps YUM Looking Tasty

By Beth Gaston Moon, InvestorPlace Contributor

YUM Brands' new Taco Bell Dorito taco is one more thing the fast-food chain has going for it. And here's a low-cost way to play YUM.

Options Players Were Ready for Starbucks

By Beth Gaston Moon, InvestorPlace Contributor

Option traders bought SBUX call options and traded a bearish options spread in Green Mountain Coffee ahead of Starbucks' new-product reveal.

Option Volume Spikes in DR Horton Shares

By Beth Gaston Moon, InvestorPlace Contributor

Homebuilder DR Horton shares were higher Thursday, providing put buyers with a trade opportunity. And they jumped on it big-time.

Retail Earnings: A Mixed Bag

By Beth Gaston Moon, InvestorPlace Contributor

Hot Topic, Buckle, and others surprise to the upside, while Stein Mart slips.

Traders Expect Downside in Yahoo

By Beth Gaston Moon, InvestorPlace Contributor

Will Yahoo drop 18% in the next four months? Some option traders seem to think so.

Williams-Sonoma: Pre-Earnings Options Plays

By Beth Gaston Moon, InvestorPlace Contributor

Why was Tuesday's put volume for Williams-Sonoma nine times the average one-month volume?

3 Outperforming Dow Stocks With High Put/Call Ratios

By Beth Gaston Moon, InvestorPlace Contributor

Put traders have been notably active on these rallying stocks. Is that a sign of trouble? Turns out, it's not so clear-cut.

Bulls Keep Charging as Liz Claiborne Hits New Highs

By Beth Gaston Moon, InvestorPlace Contributor

Call buying and put selling continues in LIZ as traders expect further upside following a S&P debt rating upgrade.

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