Luce Emerson

InvestorPlace Contributor

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Chemicals Growth, Investments Helping to Boost Exxon Mobil Stock

By Luce Emerson, InvestorPlace Contributor Apr 30, 2019

With oil rallying over the past month, it makes sense to revisit Exxon Mobil stock. XOM stock is up 10% on exploration, chemicals push.

Legal Risk Weighs on Johnson & Johnson Stock

By Luce Emerson, InvestorPlace Contributor Apr 26, 2019

This year, JNJ stock has appreciated just 11%, compared to over 17% for the Dow, as legal risks continue to weigh on the stock.

Why Starbucks Stock Will Continue to Brew Profits for Investors

By Luce Emerson, InvestorPlace Contributor Apr 23, 2019

There is good reason to be bullish on Starbucks stock. SBUX stock finished 2018 strong, and that momentum has continued into 2019.

With Pinterest and Uber, IPO Investing Just Got a Little Trickier

By Luce Emerson, InvestorPlace Contributor Apr 22, 2019

Investing in IPOs is not like it used to be. More and more companies are going public without any earnings, defying traditional valuation methods. Buy and hold without proper analysis is no longer a sure bet on generating alpha. That said, buy Uber sell Pinterest.

Intuitive Surgical Stock Is the Best MedTech Company to Buy and Hold

By Luce Emerson, InvestorPlace Contributor Apr 22, 2019

ISRG stock has started off 2019 in great fashion with back-to-back FDA approvals. ISRG's momentum should continue.