Luce Emerson

Luce Emerson

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Pepsico Stock Is Fizzing Ahead of Earnings

After Ramón Laguarta stepped in as PEP CEO, the market has rallied behind him. In the past 3 months, Pepsico stock is up 12%.

Lyft Stock Is the Best Vehicle to Play the Future of Transportation  

With all the headlines focusing on the almost billion-dollar loss of LYFT, investors may have glossed over a potentially huge opportunity for LYFT stock.

3 Sin Stocks to Double Down On

While sin stocks are traditionally thought of as a recessionary hedge, these three stocks will exceed your expectations.

Roku Stock Has A Target On Its Back As Apple Revs Up Its TV Engine

Roku stock has taken a tumble over the past month, down close to 20%, driven by a series of downgrades by the likes of Guggenheim, Macquarie, and Citigroup.  

Here’s the Real Problem with Altria Overpaying for CRON Stock

Altria Group Inc (NYSE:MO) was the latest in a frenzied string of M&A and partnerships in the cannabis sector. Marijuana stocks have been the target of billion-dollar investments, and the $102 billion market cap company and owner of veteran cigarette brands Marlboro, Parliament, and Virginia Slims, last month that it was investing approximately $1.8 billion in Canadian-based Cronos Group Inc (NASDAQ:CRON), which is listed both on the TSX as well as the NASDAQ.