Luce Emerson

Luce Emerson

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Google Stock Is Severely Undervalued But That Could Change Quickly

Alphabet is an astoundingly dominant company with powerful tailwinds today in search, digital advertising, cloud, and computing platforms. It the indisputable leader in search with toeholds in a variety of other businesses that the market has yet to fully recognize in GOOGL stock price.

Carvana Is Rapidly Disrupting the Auto Industry — Don’t Miss Your Ride

CVNA is showing that the auto industry is not exempt from the shift to e-commerce. Now, Carvana stock is a great way to buy into a long-term secular trend.

Buy the Dip in FedEx Stock

The market is pricing a whole lot of bad news into FDX, but the future for FedEx stock doesn't look nearly that bad.

Stormy Waters Loom Ahead for Cruise Stocks

Cruising has proven to be a great model with macro tailwinds at its back, as the performance of many cruise stocks prove.

Hormel Foods Stock Is Making a Move Up As Brands Top Grocery Categories

The HRL stock technical picture is playing out as expected with a move higher since the beginning of last week. Keep an eye on Hormel.