Luce Emerson

Luce Emerson

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Gilead Sciences, Inc. (GILD) Stock Is a 2-for-1 Deal

Gilead's two segments can confuse investors. GILD stock provides access to a shrinking HCV franchise ... but also a growing HIV drug biz.

Rats! Chipotle Mexican Grill, Inc. (CMG) Stock Is Falling Apart!

Chipotle's recovery from 2015's E. coli scandal has hit a wall amid reports of norovirus and rats at its restaurants, tanking CMG stock.

3 Funds to Play the Return of the ‘Trump Bump’

When the government spending increases, these infrastructure funds invest in the companies that stand to benefit in a huge way from the 'Trump bump.'

3 Reasons Why Ryanair Holdings plc (ADR) (RYAAY) Stock Is a Buy

Ryanair's (RYAAY) cost advantage, self-perpetuating low-cost moat and consistent profitability contribute to RYAAY stock being a bright spot among airliners.

Why JPMorgan Chase & Co. (JPM) Stock Still Has What It Takes

Spirits should be high going into JPMorgan earnings on Friday, as JPM stock should deliver another strong quarterly performance.

Under Armour Inc (UAA) Stock Has Several Cracks in Its Armor

Under Armour trades like the Tesla (TSLA) of athletic apparel and footwear -- UAA stock is overvalued and on the brink of a fall.

The Alphabet Inc (GOOGL) Stock Bull Case Everyone Overlooks

Amazon and Microsoft are big names in the cloud, but everyone is ignoring Alphabet's GCP - a big potential driver of GOOGL stock in the next couple years.

Why Yum China Holdings Inc (YUMC) Stock Continues to Show Promise

Yum China (YUMC) will lead the Western QSR Industry if it can continue to execute on its digital and delivery business strategy.

This Is Why Starbucks Corporation (SBUX) Stock Is Just Getting Started

Starbucks (SBUX) has plenty of growth ahead, and twenty years from now you’ll look back with regret if you didn’t own SBUX stock now.

3 Great Fidelity Funds That AREN’T Magellan

Within the mutual fund universe, there are other Fidelity funds than the trademark FMGAX that have better chance of longer-term outperformance.