Luce Emerson

Luce Emerson

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Why Alphabet Inc Stock Is a Sure Bet

Investing has a large element of gambling to it and Alphabet Inc's Other Bets segment is rolling the dice -- and winning for GOOGL investors.

General Electric Needs to Do Something Drastic

General Electric stock holders have sat by and watched the markets rally this year while GE stock languishes. Is a fix in sight?

Bitcoin Is a Short-Term Trade, Not a Currency Investment

Bitcoin may be the topic de jour for hedge funds looking for high return, short duration trade ideas, but perhaps not for that much longer. Admittedly, the price chart alone is enough to get investors and non-investors alike taking a closer look. Just looking is fine, though touching could prove disastrous.

Amazon.com, Inc. Stock Is Definitely Not the Stock to Short

Post-third quarter earnings alone, AMZN share price has jumped 12%, an almost vertical ascent, and a support level seems to have established itself around the $1100 per share mark. That brings the YTD performance for the Jeff Bezos’s behemoth to 47%.

Micron Technology, Inc. Stock Has Great Tech But Questionable Capital Allocation

With great products and solutions, Micron has the tech. But can management turn MU stock into a great company?