Luce Emerson

Luce Emerson

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Under Armour Inc (UAA) Stock Has Several Cracks in Its Armor

Under Armour trades like the Tesla (TSLA) of athletic apparel and footwear -- UAA stock is overvalued and on the brink of a fall.

The Alphabet Inc (GOOGL) Stock Bull Case Everyone Overlooks

Amazon and Microsoft are big names in the cloud, but everyone is ignoring Alphabet's GCP - a big potential driver of GOOGL stock in the next couple years.

Why Yum China Holdings Inc (YUMC) Stock Continues to Show Promise

Yum China (YUMC) will lead the Western QSR Industry if it can continue to execute on its digital and delivery business strategy.

This Is Why Starbucks Corporation (SBUX) Stock Is Just Getting Started

Starbucks (SBUX) has plenty of growth ahead, and twenty years from now you’ll look back with regret if you didn’t own SBUX stock now.

3 Great Fidelity Funds That AREN’T Magellan

Within the mutual fund universe, there are other Fidelity funds than the trademark FMGAX that have better chance of longer-term outperformance.