Luce Emerson

Luce Emerson

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Stop! PayPal Holdings Inc (PYPL) Stock Is Not a Bargain!

Paypal (PYPL) is a major player in the payments market, but stiff competition and a lofty valuation makes PYPL less attractive.

Berkshire Hathaway Inc. (BRK.B) Stock Is Still a Treasured Buy

Warren Buffett's Berkshire Hathaway might very well have key man risk, but there are plenty of reasons to keep believing in BRK.B stock.

The 7 Best Sin Stocks from the Vice Fund (VICEX)

While the Vice Fund is a solid collection of underloved sin stocks, investors might do better by picking from its best ideas.

3 Active Managers That Will Crush Cheap Index Funds

With the exception of traditional retailers, there may not be a more contrarian move than to bet on alternative asset managers. There is still lots of value to be found in select active managers.

Can Apple Inc. (AAPL) Really Hit the Trillion-Dollar Mark?

iPhone hype has propelled AAPL stock 30% higher so far in 2017, but it's plateauing. What could spark Apple to a 10-digit market cap?