College students Mike Cagney, Dan Macklin, James Finnigan and Ian Brady founded Social Finance, or SoFi, in 2011. Their goal was to transform the student loan industry with more affordable options for borrowers. Flash forward over a decade later and SoFi is doing just that under the leadership of CEO Anthony Noto. The company has become a key player in the financial technology (fintech) industry, providing customers with personal finance and investing tools in a digital-only format. In addition to providing student loan refinancing solutions, SoFi also offers checking and savings accounts, personal and mortgage loans, insurance and an investing platform.