We all know that Apple (NASDAQ:AAPL) is the king of mobile hardware. The gadget company sold a stunning 35.1 million iPhones during the first three months of 2012, according to its recent earnings report.
But who is the king of mobile software and app content? The app universe is getting bigger all the time, after all. The recent Facebook acquisition of Instagram for a cool $1 billion or OMGPOP’s Draw Something app seeing 20 million downloads in just its first five weeks show that software developers have a huge avenue for profits if they can successfully leverage the mobile platform of hardware makers.
So who are the biggest mobile software players? While it’s hard to get a handle on the exact dollar amount, digital research firm comScore has sliced and diced the web traffic generated by mobile apps in March as a proxy for use. It’s not a perfect measure of profitability, but as for popularity, the methodology seems spot-on.
Here are the top 10 app and mobile players: