The new app, which is expected to debut later this year, will most-likely use Yelp’s “check-in” feature to help users keep their friends apprised of their location. After all, what’s the point of buying a box of Kellogg‘s (NYSE:K) Crunchy Nut cereal if you can’t let your 562 Facebook (NASDAQ:FB) friends know that you made your purchase at Safeway (NYSE:SWY) – all while your waiting for the cashier to ring up your purchase?
The news of the Apple and Yelp teaming comes from a Bloomberg report, but the information has not been confirmed by spokespersons from either company. Bloomberg obtained the information from the Apple developer kit given to programmers earlier in June.
Apple Maps will also affect Google (NASDAQ:GOOG), but not in a good way. The new program actually gives us more fodder for the Apple vs. Google debate. Since its debut five years ago, the iPhone featured Google Maps. Obviously, that app will not be a highlight of the iOS 6 software update if Apple Maps rolls out by then.