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Sorry MSFT Stock Investors – Xbox One Sales Aren’t That Great

Xbox One sales may not boost Microsoft stock

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Xbox One Sales – Microsoft Xbox One Breaks Xbox 360 Sales Record

Source: Flickr
Why it seems good: After the launch, MSFT announced that Xbox One sales “[surpassed] day one Xbox 360 sales and [set] a new record for Microsoft.” That seemed to prove that demand for the Xbox One was even greater than it was for the 360, which was the top-selling console for more than two years (until the PS4 launch).

Why it’s not as good as it seems: While it’s possible that Xbox One demand is greater than the 360’s was at launch, first-day sales really come down to one thing: distribution. The fact that MSFT boasted more Xbox One sales in the first 24 hours simply means that they were more efficient in producing and shipping the consoles than they were for the 360. That doesn’t necessarily mean Xbox One sales will continue with that momentum, or that it will help MSFT stock investors.

Article printed from InvestorPlace Media,

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