BlackBerry Breaks Up With T-Mobile After iPhone Dispute

An email promoting the Apple device riled BlackBerry's CEO

   

BlackBerry Breaks Up With T-Mobile After iPhone Dispute

On Tuesday, BlackBerry (BBRY) said it would not extend its licensing agreement with T-Mobile (TMUS).

blackberry 630 rimm 300x232 BlackBerry Breaks Up With T Mobile After iPhone Dispute
Source:Flickr

The breakup between the struggling Canadian handset-maker and the fourth-largest U.S. wireless carrier was apparently prompted by emails sent by T-Mobile to BlackBerry device owners earlier this year touting Apple’s (AAPL) iPhone 5s. Current BlackBerry device owners who subscribe to T-Mobile will not see any alteration in their service when the existing contract between the two companies expires on Apr. 25, the Associated Press notes.

BlackBerry 200x200 BlackBerry Breaks Up With T Mobile After iPhone Dispute
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T-Mobile’s iPhone promotion infuriated BlackBerry — which claims it received no warning about the offer from T-Mobile. BlackBerry CEO John Chen took to BlaclBerry’s corporate blog in February to upbraid T-Mobile over the promotion. BlackBerry owners were also not amused by the iPhone promotion and criticized T-Mobile on social media.

BlackBerry indicated that it was talking with other carriers to help any current T-Mobile customers with BlackBerry devices find an alternative carrier. BlackBerry said that it would continued to support BlackBerry device owners who remain with T-Mobile.

In a statement, BlackBerry’s CEO indicated that the handset-maker was willing to do business with T-Mobile in the future, but only if their strategies were in agreement.

BBRY stock rose more than 1% in Wednesday morning trading, while TMUS and AAPL stock moved lower.


Article printed from InvestorPlace Media, http://investorplace.com/2014/04/blackberry-breaks-t-mobile-iphone-dispute/.

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