On Thursday, the iPhone-maker said that the 32GB and 64GB versions of its iPod Touch would see their prices fall to $249 and $299, respectively. That’s a $100 price cut for the 64GB model, the Wall Street Journal notes.
AAPL is also adding a new version of its 16GB iPod Touch, priced at $199. The new 16GB iPod Touch replaces as previous version that only came in silver and did not feature a rear camera. Its successor comes in blue, pink, silver, gray, red and yellow.
iPod sales have been sagging for years as consumers switch to iPhones and iPads. iPod sales totaled just $461 million in the recent quarter, roughly half their year-ago period sales.
AAPL shares slipped modestly in Thursday morning trading.
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