Twitter (TWTR) is preparing a new way to show its users movie ads.
According to Time, Twitter is working on project that would show its users movie ads based on their Tweets. This would have users seeing ads of movies they’ve talked about and movies similar to the ones they’ve mentioned.
Getting targeted movie ads on Twitter will be easy for studios. According to the social media company, studios only have to give it the name of the movie and ones similar to it. After this, the company will figure out who is talking about the movie specified by the studio, reports Time.
In its efforts to better tailor movie ads to its users, Twitter is teaming up with Fizziology and Networked Insights, The Hollywood Reporter notes.
