A NFL-TikTok deal will have the organizations working together to reach out to fans.

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Here’s what to know about the NFL-TikTok deal.

• The NFL now has its own official account on TikTok.
• It will be using this account as a way to engage with fans on the platform.
• That includes putting out videos that are highlight compilations from NFL games.
• There will also be videos of behind-the-scenes content, as well as sideline moments.
• It will also be challenging NFL fans on the platform with hashtag challenges.
• The NFL is already starting this off with the #WeReady campaign.
• This hashtag challenges NFL fans to create videos showing support for their favorite team.
• The goal is also to help fans get excited as the NFL prepares to kick off its 100th season.
• According to the NFL, there will also be popular TikTok users and NFL fan clubs that will be taking part in this challenge.
• NFL fans have from Sept. 3 to Sept.5 to take part in the #WeReady challenge.
• The deal will also have TikTok celebrating the start of the newest NFL season on Sept. 5.
• This will have it at Soldier Field in Chicago offering a chance for fans to create unique videos on the service.
• The NFL-TikTok deal is a multi-year one, but finer details of how the two came to an agreement aren’t revealed.

You can follow this link to learn more about the NFL-TikTok deal.

As of this writing, William White did not hold a position in any of the aforementioned securities.