Luce Emerson

Luce Emerson

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Roku Inc (ROKU) Stock Is Set for Explosive Future Growth

Roku stock will use its IPO bounce to become even more competitive with a plan for ad revenue and an engaged user base.

This Is How Facebook (FB) Shuts Out Snapchat

Facebook’s move to merge its app with Instagram is a small change but an indicative one. The trend is for them to continue to strengthen its position in mobile apps even further and thus, take a larger share of digital ad dollars. This will likely lead to top and bottom line earnings growth, continuing the stock’s ascent upwards.

7 Food Stocks (and 1 ETF) to Buy for Massive Growth

These eight franchisor picks have the backing of major brands and are each expanding their global reach rapidly.

No Disney (DIS) Movies, No Problem for Netflix (NFLX)

Disney (DIS) is severing ties with Netflix (NFLX), but, given NFLX's focus on original content and international growth, it hardly matters.

Hertz (HTZ) Hangs Tough as Ride-sharing Services Scramble

Hertz Global Holdings, Inc (NYSE:HTZ) has been a bit of a dark horse this year. The stock steadily declined 47% for the first half of the year when the broader market (S&P 500) posted gains of over 8% during that period.

No need to Bail on Spirit Airlines’ (SAVE) Stock

SAVE’s cost advantage will continue to drive growth and widen their advantage in the ULCC category.

3 Consumer Tech Stocks to Buy, 3 to Sell

Consumer technology is full of booms and busts. In such a competitive industry, long-term gains are about a company's staying power.

3 Real Estate Stocks to Buy for Long-Term Gains

As with all shakeouts, there are winners and losers. The following real estate stocks offer retail concepts that stand out from the crowd.

3 Catalysts that Will Juice Alibaba’s (BABA) Earnings

Since the beginning of August, Alibaba Group Holding Ltd (NYSE:BABA) has gained another 12.9%. It has become clear to investors that Executive Chairman, Jack Ma, has a very clear vision on how to deliver on its mission of “making it easy to do business anywhere,” and the market has rewarded shareholders who have believed in Ma.

Synchrony Financial (SYF) Stock Is a Buffett Favorite – Here’s Why

After a strong finish in 2016, Synchrony Financial has had a troubling 2017, but it really is just heating up, which makes SYF stock a good pick.