Since the beginning of August, Alibaba Group Holding Ltd (NYSE:BABA) has gained another 12.9%. It has become clear to investors that Executive Chairman, Jack Ma, has a very clear vision on how to deliver on its mission of “making it easy to do business anywhere,” and the market has rewarded shareholders who have believed in Ma.

And BABA shows no sign of slowing its already impressive growth.

The company continues to expand its reach to new business verticals as well as new geographic markets. In addition to its venture fund, payments service, and marketplace businesses, BABA is expanding seemingly in all directions (though not indiscriminately) at once, similar to Amazon.com, Inc. (NASDAQ:AMZN).

The result is a formidable global player with catalysts underway that will further juice earnings.

BABA in Mexico

Earlier this month, Mexico’s Ministry of Economy signed a memorandum of understanding (MOU) to utilize BABA’s e-commerce ecosystem to promote Mexican products to the Chinese market. It was an event important enough to have Mexico’s President Enrique Peña Nieto as an attendee. Nieto’s attendance underscores just how important Alibaba has become from a global standpoint, far and beyond its home market of China and listing market in the U.S.

This had significant value for BABA in developing deep ties with the third largest exporter to China. Their platform now benefits from increasing its important to both suppliers and buyers by facilitating new relationships and enhancing products offerings, especially in agriculture.

As more users flock to Alibaba’s marketplaces to do business whether at the whole or retail level, engagement also increases, complemented by ancillary services like Alipay that services to streamline cross-border business.

BABA and MAR

Not one to let a lucrative industry opportunity elude them, Alibaba inked a joint venture with Marriott International Inc (NASDAQ:MAR), banking on the outbound Chinese tourist. Alibaba has access to half a billion Chinese consumers and Marriott has 6,200 properties globally. You do the math.

It’s a clear win-win for both companies as the Chinese middle class raising expectations for quality and service when they travel. BABA can leverage its user base to up sell lodging and other travel solutions for travelers, and Marriott gets a direct cable into the rapidly growing Chinese travel market.

700 million outbound trips are estimated over the course of the next five years. Alipay will be the de facto wallet-free option for payments for certain markets. BABA will presumably get some combination of a percentage of transactions originated through their end and advertising revenue. Details on the specifics of the agreement have not been disclosed, but BABA is sure to get its fair share for bringing Marriott to the digital front doorstep of the Chinese traveler.

Returns from Yue Bao

An affiliate of Ant Financial, of which BABA owns a third, Yue Bao has become the world’s largest money market fund. Consumers can invest money left over from online payments for a yield that puts the U.S. 10-year treasury yield to shame. Yue Bao offers a 7-day yield of 4%, mind-boggling for those in developed countries where 1% on a checking account is standard.

It’s easy to see assets under management (AUM) increasing almost effortlessly as a function of more users and more RMB deposited per user as the predominantly young user base undergo wage increases.

These extra returns, in addition to the relentless global expansion and foray into the travel market will be a boom for shares as contribution to earnings materialize.

As of this writing, Luce Emerson did not hold a position in any of the aforementioned securities.