Luce Emerson

Luce Emerson

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Here’s The One Chart That Says JPMorgan Chase Stock is Still a Buy

JPMorgan Chase may not be the screaming buy it was a few years ago, but considering what's ahead for the bank, JPM stock still looks cheap.

Tesla Stock Is in Trouble

This might be the moment that short sellers of TSLA stock have been waiting for. The time of reckoning has come for Tesla stock.

Canopy Growth Is the Future of the Cannabis Industry

CGC stock is taking cannabis to the next level, and investing in Canopy alongside Constellation is the way to go.

Ignore the Haters … Lyft Stock Will Be a Long-Term Powerhouse

Short-term price volatility does not make LYFT stock a bad long-term investment ... quite the opposite, in fact.

Microsoft Stock Is No Longer a Dark Horse in Race for JEDI Contract

Microsoft's Azure has improved recently, leaving MSFT stock better positioned to benefit from winning the JEDI deal.

Google Stock Is Severely Undervalued But That Could Change Quickly

Alphabet is an astoundingly dominant company with powerful tailwinds today in search, digital advertising, cloud, and computing platforms. It the indisputable leader in search with toeholds in a variety of other businesses that the market has yet to fully recognize in GOOGL stock price.

Carvana Is Rapidly Disrupting the Auto Industry — Don’t Miss Your Ride

CVNA is showing that the auto industry is not exempt from the shift to e-commerce. Now, Carvana stock is a great way to buy into a long-term secular trend.

Buy the Dip in FedEx Stock

The market is pricing a whole lot of bad news into FDX, but the future for FedEx stock doesn't look nearly that bad.

Stormy Waters Loom Ahead for Cruise Stocks

Cruising has proven to be a great model with macro tailwinds at its back, as the performance of many cruise stocks prove.

Hormel Foods Stock Is Making a Move Up As Brands Top Grocery Categories

The HRL stock technical picture is playing out as expected with a move higher since the beginning of last week. Keep an eye on Hormel.