Luce Emerson

Luce Emerson

InvestorPlace Contributor

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

It’s Too Little Too Late for Apple Stock

By Luce Emerson, InvestorPlace Contributor

It’s too little too late for Apple stock, at least in the short- to medium-term, as Monday’s lackluster investor event showed.

3 Healthcare REITs for a Secure Yield in Any Market

By Luce Emerson, InvestorPlace Contributor

There's speculation that the Fed may cut rates by year-end, as global growth fears rise. With that in mind, these three REITs will pay you in any market.

The Company Is Winning, but Netflix, Inc. Stock Is No Buy

By Luce Emerson, InvestorPlace Contributor

While Netflix, Inc. (NASDAQ:NFLX) executives are quick to downplay the $6 billion current fiscal year spend that will be topped by next year’s projected $8 billion original programming budget, it remains important for investors to honestly evaluate their comfort levels around those figures.

ROKU Inc Stock Doesn’t Deserve to Trade for $40+

By Luce Emerson, InvestorPlace Contributor

ROKU Inc has been a success story since the company's IPO, but the ROKU stock price reflects this success and has future growth priced in.

You’ll Have to Pay Up for Adobe Systems Incorporated

By Luce Emerson, InvestorPlace Contributor

Adobe Systems Incorporated (NASDAQ:ADBE) is a less talked about name, but its product is ubiquitous and utilized daily by droves of office workers across all industries.

Bank of America Corp’s Rally Is Overdone

By Luce Emerson, InvestorPlace Contributor

Throughout a somewhat volatile 2017 for what is one of the most heavily regulated industries out there, Bank of America Corp (NYSE:BAC) has consistently been able to keep its head above water. And post-third quarter earnings, the market has rewarded shareholders for their patience. Shareholders are no doubt, in high spirits as the year comes to a close.

New Ideas Seem to Be in Short Supply at Apple Inc.

By Luce Emerson, InvestorPlace Contributor

Apple Inc. still has a bright future, but AAPL stock seems to have less luster. The company needs new blood to become a creative force again.

Why You Should Stay Away From Kohl’s Corporation Stock

By Luce Emerson, InvestorPlace Contributor

Despite a decent quarter for Kohl's, changing secular trends and the strength of online retailers still have KSS stock on the ropes.

Holidays Expected to Bring Good Tidings to Macy’s Inc

By Luce Emerson, InvestorPlace Contributor

Following a healthy third quarter, Macy's Inc heads into the holiday season with momentum, which is good news for M investors.

Blue Apron Holdings Inc Is a Recipe for Disaster

By Luce Emerson, InvestorPlace Contributor

Success in the meal-kit market is dependent on retaining customers -- something that Blue Apron Holdings Inc (APRN) doesn't do very well.

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