Luce Emerson

Luce Emerson

InvestorPlace Contributor

Luce Emerson is a former sell-side banker with a broad range of capital markets experience. She continues to follow markets closely, with a particular focus on retail, financials and entertainment.

Recent Articles

Why Alphabet Inc Stock Is a Sure Bet

By Luce Emerson, InvestorPlace Contributor

Investing has a large element of gambling to it and Alphabet Inc's Other Bets segment is rolling the dice -- and winning for GOOGL investors.

General Electric Needs to Do Something Drastic

By Luce Emerson, InvestorPlace Contributor

General Electric stock holders have sat by and watched the markets rally this year while GE stock languishes. Is a fix in sight?

Bitcoin Is a Short-Term Trade, Not a Currency Investment

By Luce Emerson, InvestorPlace Contributor

Bitcoin may be the topic de jour for hedge funds looking for high return, short duration trade ideas, but perhaps not for that much longer. Admittedly, the price chart alone is enough to get investors and non-investors alike taking a closer look. Just looking is fine, though touching could prove disastrous.

Amazon.com, Inc. Stock Is Definitely Not the Stock to Short

By Luce Emerson, InvestorPlace Contributor

Post-third quarter earnings alone, AMZN share price has jumped 12%, an almost vertical ascent, and a support level seems to have established itself around the $1100 per share mark. That brings the YTD performance for the Jeff Bezos’s behemoth to 47%.

Micron Technology, Inc. Stock Has Great Tech But Questionable Capital Allocation

By Luce Emerson, InvestorPlace Contributor

With great products and solutions, Micron has the tech. But can management turn MU stock into a great company?

Carnival Corp Stock Is Cruising with the Wind at Its Back

By Luce Emerson, InvestorPlace Contributor

Carnival Corp (NYSE:CCL) has proven that it’s the best run mega cruise liner around. Since the 1970s, competitors have tried but failed to keep pace with CCL, run by Micky Arison, who inherited the business from his father.

Wyndham Worldwide Corporation (WYN) Stock Is Weather Proof

By Luce Emerson, InvestorPlace Contributor

I remain optimistic. WYN has a fortress brand with each of its three divisions pulling its own weight. In particular, the Hotel Group is dominant with 8,000 hotels worldwide, and Vacation Ownership continues to post good growth figures with about 900,000 owner families globally.

Alibaba Group Holding Ltd (BABA) Stock Has a Golden Future

By Luce Emerson, InvestorPlace Contributor

While BABA also strives to be a force of good, it remains in the world of business, for all intents and purposes, a force to be reckoned with. The future for BABA is limitless, but BABA will be focusing on five areas in particular, what they term, the “Five New” strategy: New Retail, New Finance, New Manufacturing, New Technology and New Energy.

Netflix, Inc. Stock Investors Are Having a Deja Vu Moment With Price Hikes

By Luce Emerson, InvestorPlace Contributor

The last time Netflix tried to raise prices, it was nothing short of a disaster. The current NFLX stock valuation could be too toppy for comfort.

Big Data Is the Future, but Cloudera Is Definitely Not

By Luce Emerson, InvestorPlace Contributor

Enterprise tech has been a hot commodity, but Cloudera's present business plan won't enable CLDR stock to take advantage of that.

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