Ryan Seacrest Joining Mark Cuban in AXS TV

Seacrest will not perform, but will partner with CAA and tour promoter AEG to book talent

   

Goodbye, Girls Gone Wild.

Mark Cuban’s often hard-to-find HDNet is getting a major programming overhaul and distribution boost via a new deal spearheaded by Ryan Seacrest, says The Hollywood Reporter. The rebranded channel will be called AXS TV (pronounced “access”) and will launch this summer.

Seacrest is a major partner in the deal, along with talent-agency behemoth CAA and music-venue owner and and tour promoter AEG. The channel adds to Seacrest’s burgeoning media empire, but the wildly popular reality-TV host will not appear on-camera.

Dan Rather Reports will remain from the old line-up, but much of HDNet’s male-focused fare will be replaced by live lifestyle, music and other pop-culture entertainment programming.

The new network will continue to be distributed by DirecTV (NASDAQ:DTV), Comcast (NASDAQ:CMCSA), Verizon (NYSE:VZ), AT&T (NYSE:T), Charter Communications (NASDAQ:CHTR) and Dish Network (NASDAQ:DISH). But Dish has agreed to expand its carriage, making AXS TV part of America’s Top 120 programming package as well as offering a wide selection of AXS-branded video-on-demand concerts and ticketing opportunities.

Get all the details at The Hollywood Reporter.


Article printed from InvestorPlace Media, http://investorplace.com/2012/01/cubans-hdnet-becoming-axs-tv/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.