Why You’re Seeing More Ads on Comedy Central, Nickelodeon

Viacom has been increasing ads in an attempt to solve other issues

   
Why You’re Seeing More Ads on Comedy Central, Nickelodeon

Viacom (NASDAQ:VIAB) has seen its viewership drop of late, meaning it can charge less money for the same commercial spot. So, the company’s solution has been simple: run more ads.

At Nickelodeon, for example, viewership dropped by just under 30%, while Comedy Central has also lost a smaller number of viewers. Overall, the company increased the amount of air time rose by 9% in 2012, on top of a 7% rise the year before, The Wall Street Journal reports.

Viacom says this is only a short-term solution to its problem, but even the short-term overload of ads could turn even more viewers away — especially considering that Viacom channels were considered ad-heavy even before the increases. Disney (NYSE:DIS) and Discovery Communications (PINK:DISCA) both play less commercials per hour.


Article printed from InvestorPlace Media, http://investorplace.com/2012/08/why-youre-seeing-more-ads-on-comedy-central-nickelodeon/.

©2014 InvestorPlace Media, LLC

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