A few companies — and their stocks — really capture the public’s attention. Whether it’s for their stylish product designs and stratospheric share prices (as with Apple), or for their gut-wrenching fall from grace (… Apple again), or for their attempts to change how we interact with the world (Google and Facebook come to mind), some companies have leaped from the business pages into our collective consciousness.
That leap is not without its risks, though. As we’ve seen with Apple, the crucible is a fickle phenomenon. And quarterly earnings will be scrutinized that much more when you’re an “It” stock.
And so we come to Amazon (NASDAQ:AMZN), which reports earnings tonight. Its scope and dominance of online retail are well known … but so is its sky-high valuation.
So far, investors have been betting on Bezos and company, with the stock up a market-beating 41% in the past year. But can the good times continue for Amazon shareholders? Or will this highflier come crashing back to earth? Two InvestorPlace editors duke it out … you make the call.