The Case For — and Against — Amazon Stock

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Something’s Gotta Give

BearPromo The Case For    and Against    Amazon StockBy Kyle Woodley, deputy managing editor

In the same spirit of investors who have ludicrously bid up Amazon (NASDAQ:AMZN) on potential and not results, my warning is all about potential, too — the potential for absolute disaster.

Since the beginning of 2010, Amazon’s shares have nearly doubled in the face of increasingly worse profits — from $2.53 per share in FY2010 to $1.37 in FY2011 and an estimated 3-cent loss for FY2012. Were it any other stock, this correlation between stock appreciation and earnings would be the stuff of Bizarro World, so … what the hell?

Bloomberg’s Mark Gimein, in discussing Amazon’s sky-high price-to-earnings ratio, says, “Unable to explain this in any traditional way, commentators tend to descend into the mysticism of the far-off future.” I agree somewhat. Amazon’s valuations also are a byproduct of the math involved in very small numbers. But I wholeheartedly think investors are buying AMZN shares believing that eventually, Amazon’s army of low-margin businesses eventually will undercut its competitors, leading to global domination and Bezos’ ascent to Grand Earth Poobah.

At which point, Amazon could then … raise prices and fix those margins?

The problem is, it could happen. Maybe not to that jesting extent, but Amazon’s retail services, Prime, AWS … all have immense long-long-long-term potential thanks to Amazon’s willingness to play profit chicken. Plus, the earnings bar has been set so low, Amazon could keep stringing Wall Street along for years with relatively modest improvements here and there.

That’s why I wouldn’t bet against Amazon.

So how am I bearish?

Well, I wouldn’t bet on Amazon, either. At least not without a strict regimen of stop-losses.

Amazon has proven it doesn’t trade on fundamentals. Which is great … as long as AMZN is the master of commanding expectations. Unfortunately, over the past few months, Apple (NASDAQ:AAPL) has given us a grave reminder of what happens when the seeds of doubt are sown. Investors have roughed up AAPL shares by nearly 35% in the past few months as worries have grown over its supply chains, iPhone 5’s popularity, an entrance into cheaper, lower-margin phones, what have you — despite no real evidence that the company is actually in trouble. Apple then proceeded to post record Q1 earnings … and was rewarded with a 10% haircut! Again, all because of perception of future weakness.

A year or two ago, Apple could do no wrong. It was a company that people didn’t just expect to bag returns, but rule the world in smartphones, tablets, perhaps eventually the home. Now? Samsung (PINK:SSNLF) and others are poking holes into that story.

It’s a common theme in tech. At one point, Microsoft (NASDAQ:MSFT), Facebook (NASDAQ:FB), even Nokia (NYSE:NOK) seemed like locks for some sort of domination. But there’s a funny little concept in the tech world — it’s called “disruption.” And that can turn the tide in a hurry.

The same will probably happen to Amazon … the problem is guessing when. With earnings due out tonight, that day could be real soon. But heck, Wall Street has proved that Amazon’s earnings are as ignorable as the Pro Bowl, so maybe not.

But investors are hyperactive, emotional lemmings, and Amazon has been sprinting for what seems like an eternity. That’s a recipe for disaster.

Eventually.

Kyle Woodley is the Deputy Managing Editor of InvestorPlace.com. At the time of publication, he had no positions in the stocks mentioned.

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Article printed from InvestorPlace Media, http://investorplace.com/2013/01/the-case-for-and-against-amazon-stock/.

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