The purchase of YoCrunch is part of Danone’s efforts to expand its business in the United States. Yo Crunch is a good buy for Danone. The company already has licenses to include toppings from several snack companies, including Nestle (NSRGY), Mars, Hershey (HSY) and Kraft Foods’ (KRFT) Nabisco. YoCrunch had $110 million in sales during 2012, reports the Associated Press.
Danone currently controls 30% of the U.S. yogurt market, and is looking to increase its business to meet the growing demand for yogurt in the U.S. Yogurt sales in the U.S. have grown by 8.5% over the last five years, and are expected to grow 5.9% in the next five years, reports Reuters.