Traders Should Pass on a Piece of CAKE

The Cheesecake Factory appears to be topping with selling pressure building

   
Traders Should Pass on a Piece of CAKE

The Cheesecake Factory (CAKE) — This operator of upscale, casual dining, full-service restaurants is suffering from weak same-store sales growth due to higher payroll taxes. Analysts are of the opinion that, in the current economic climate, the company will have a difficult time passing on increased costs to their customers.

The stock rose almost 35% in the past six months and appears to be topping. It failed to make a new high along with the major indices in early August, and selling pressure is building.

Its 20-day moving average (green line) is falling fast and should cross its 50-day moving average (blue line) soon for a short-term sell signal. MACD also issued a sell signal.

The support line at just under $40 could stabilize the stock, but it appears headed for a protracted downtrend. Sell CAKE if you own it.

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Article printed from InvestorPlace Media, http://investorplace.com/2013/08/trade-of-the-day-the-cheesecake-factory-cake/.

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