5 Companies Whose Ads Broke the Mold

Bold new campaign that boosted share performance

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Pepsi MAX

Pepsico (NYSE:PEP)There’s a lot more going on at PepsiCo (PEP) besides this innovative Pepsi MAX “Test Drive” ad featuring NASCAR star Jeff Gordon, but this campaign certainly has earned its props — and who can say whether its popularity contributed to the stock’s recent 20% gain year-to-date.

Gordon’s “prank the dealer” video predictably went viral, scoring some 7 million views in its immediate aftermath — as well as spinning up some controversy over whether or not the “test drive” was fake. Whether real or staged, people watched and remembered — and that’s what you want out of great advertising.

Article printed from InvestorPlace Media, http://investorplace.com/2013/09/companies-whose-ads-broke-the-mold/.

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