Burger King (BKW) has apologized after a photo of a billboard at one of its locations went viral.
The photo shows a Burger King billboard in Ephrata, Wash., that reads “Now hiring. Must be Mexican.” Burger King said the billboard was edited by an angry employee who worked at the location last summer, the Atlanta Journal-Constitution reports.
Burger King apologized for the situation on its Facebook page and gave an update on the situation:
“The sign in question was posted briefly last summer, without approval at a franchise-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King team is dedicated to diversity and inclusion.”
Despite Burger King’s apology, some customers are still angry with the company.
“Bring Burger King down for a racist sign,” and “Unless you are a Mexican, you should not be supporting Burger King,” are a couple of comments that can be found on Burger King’s Facebook (FB) page.
KFFM, a local radio station, posted a poll on its website asking if people found the billboard to be offensive. 78% of people who responded to the poll voted that they found the sign offensive.
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