Increasing the market share for Android smartphones has always been important to Google (GOOG) — and that’s exactly why the new Google Nexus 5 is so important. Having as many people as possible using Google products to search while on-the-go is critical to maintaining the ad revenue GOOG stock depends on. And there’s no better way to do that than ensuring everyone uses Android smartphones.
At the same time, GOOG has struggled with manufacturers who layer their own user interface and apps overtop of Android — a practice that contributes to Android fragmentation and diverts users from Google services such as Google Play. Samsung (SSNLF) is a perfect example, with its TouchWiz UI.
Once again, GOOG has responded with its Nexus line of mobile devices, including the Google Nexus 5. They feature competitive hardware, a “pure” Android experience (with no overlays or skins and regular updates) and they’re often priced significantly below the competition.
If you pick a Nexus 5 review from virtually any publication, it will immediately confirm that Google’s latest flagship smartphone fits that Nexus model exactly: high performance, pure Android and a price that other premium smartphones can’t touch.
Let’s take a closer look at the Google Nexus 5.