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Apple TV Review: AAPL Set-Top Box Is Due for Refresh

Third-generation Apple TV tops in user experience, but price premium getting tough to justify

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Apple TV Review: Conclusion

apple-tv-review-aaplI’ve owned Apple TVs since the first generation model was released in 2007. During the course of this Apple TV review, I quickly appreciated the improvements in the latest generation of the AAPL set-top box. Full HD (1080p) support was long overdue, and a hidden change — improved reception — makes a noticeable different in performance in a house like mine, where the wireless router and Apple TV are not in close proximity.

I still wouldn’t hesitate to recommend this third-generation Apple TV to anyone, although I would suggest they save a few dollars and go for that refurbished version on Apple’s online store.

However, for anyone not currently invested in the AAPL ecosystem — no iPad, no library of iTunes purchases — that smaller, cheaper competition in the form  of Chromecast and Roku Streaming Stick is tough to pass up. The Chromecast is closer in size to Apple TV’s remote than its is to the black set-top box! And when Amazon finally releases its living room device, that’s going to be another tough competitor.

In short, the third generation Apple TV remains at the top of the heap in terms of quality of experience and is a no-brainer for Apple fans. But for everyone else, the price premium and size are getting tougher to justify. It looks like Apple TV is due for a refresh.

As of this writing, Brad Moon did not hold a position in any of the aforementioned securities.

Article printed from InvestorPlace Media,

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