Legendary rocker Neil Young is looking to launch a new super-high quality music player and fans jumped at the chance to help finance the venture.
Young turned to crowd-funding platform Kickstarter to amass funding for Pono Music, a digital music player that will provide higher quality sound than conventional MP3 players like Apple’s (AAPL) iPod or smartphones.
Music fans responded enthusiastically to the pitch. Though Pono Music had a goal of raising $800,000, it exceeded that within 24 hours. By the time the Kickstarter campaign expired earlier this week, it had raised a whopping $6.2 million, becoming KickStarter’s third-largest fundraising campaign ever, CNN notes.
Here are 4 things to know about Pono:
- Music on Pono will be streamed in 24-bit, 192-kHz sound, higher than CD quality.
- The PonoPlayer device will feature 128GB of storage.
- Pono will include the PonoPlayer and a web-based music store, which will sell high-quality versions of albums from all major record labels for expected prices between $15 and $25.
- The PonoPlayer will sell for $399.
