If you’ve been online any time in the past decade you’ve seen them: ads that claim to have a weird trick that helps you to do something.
Someone figured out that weird, odd, unusual, unexpected and unorthodox tricks grab our attention, and marketers have run with it. The “something” is often as weird as the trick, but someone must be clicking these things because as Slate‘s Alex Kaufman points out, they’re popular enough to have spawned their own advertising genre.
Sometimes they’re supersized — a single trick can’t possibly fix everything — but even if there are several tips at a time, the spirit of the ad is the same. Click and you’ll find the totally unexpected solution to a problem that regular old commercial products just can’t seem to fix.
Here’s our weird list of the 10 weirdest “one weird trick” ads online today: