Samsung, Barnes & Noble Team Up on New Nook Tablets

New Samsung-Nook tablets will launch in August

   

Samsung, Barnes & Noble Team Up on New Nook Tablets

Struggling bookseller Barnes & Noble (BKS) has found a new partner for its Nook tablets business.

nook 630 300x225 Samsung, Barnes & Noble Team Up on New Nook Tablets
Source: Flickr

On Thursday, Barnes & Noble said that it will develop new Nook tablets in a co-branding partnership with South Korean electronics giant Samsung. The new Nook tablets will be called the Samsung Galaxy Tab 4 Nook and will begin reaching consumers later this summer, CNET notes.

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Nook tablets, once a bright spot for Barnes & Noble, have seen their market share plunge in competition with Amazon’s (AMZN) Kindle tablets and Apple’s (AAPL) iPads.

The Samsung Galaxy Tab 4 Nook, which will become available in August, will have a 7-inch display and will run on Barnes & Noble’s Nook software. Under the partnership with Samsung, Barnes & Noble will effectively exit the hardware side of the Nook tablets business.

In 2012,  (MSFTacquired a 17% stake in Barnes & Noble’s Nook business.

BKS stock climbed more than 2% in Thursday morning trading on news of the deal. Barnes & Noble stock closed at $18.90 per share on Wednesday.

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Article printed from InvestorPlace Media, http://investorplace.com/2014/06/samsung-barnes-noble-team-new-nook-tablets/.

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