Tesla Motors (TSLA) hit a new record close on Monday, settling above $259 a share. That price was topped only by a previous intraday high of $265 for TSLA stock that was set briefly during trading in February.
When it comes to Tesla stock, it’s always hard to put your finger directly on what’s making TSLA shares move. But it seems like one of the big drivers (pardon the pun) for Tesla’s most recent move was an upgrade from Deutsche Bank to “buy” with a price target of $310. That’s up from a previous Tesla price target of $220.
It’s actually kind of amusing, when you think about it, that Deutsche Bank never had a “buy” rating on TSLA stock to begin with. After all, this is one of the hottest stocks on Wall Street, with shares up 70% in the last year and about 680% since January 2013.
The upgrade is a bit overdue, but it’s still in time to catch continued upside in Tesla.
Here’s why investors should still be confident in buying TSLA stock, even at new all-time highs:
Sentiment: First and foremost, investors need to remember that momentum stocks like Tesla sometimes keep going up simply because they keep going up. When sentiment turns, it can indeed get nasty, but look at a chart of TSLA stock and you’ll see we have not seen even a hint of that shift yet.
Sales Up: Sure, Tesla earnings missed the mark with a quarterly loss in its July report. However, investors are more focused on the sales trajectory for TSLA stock — and the company beat on revenue, delivered 17% more Tesla Model S sedans than the previous quarter and announced it broke ground on its “gigafactory” in Nevada to juice future sales.
Click to Enlarge Shorts Give Up: Short interest in Tesla stock (as of July 31) fell to its lowest level since October of last year. That shows that bears are betting against the stock less than they used to. While this reduces the potential for a big short squeeze and a one-day pop for TSLA stock, it’s also a sign that short sellers are tired of getting chewed up by Elon Musk and Tesla.
Furthermore, as a luxury brand that is producing a consumer technology status symbol as much as an automobile, Tesla can’t afford to see any brand tarnish. Consider the recent muted Consumer Reports review as just one risk to the big margins and big sex appeal of Tesla.
However, with a new electric SUV scheduled for next year and plenty of sales momentum at the present, it’s hard to place too much stock in the bear case at this moment.
Who knows where Tesla will be in two years … but in two months, you can bet TSLA stock will be higher.
Jeff Reeves is the editor of InvestorPlace.com and the author of The Frugal Investor’s Guide to Finding Great Stocks. As of this writing, he did not hold a position in any of the aforementioned securities. Write him at firstname.lastname@example.org or follow him on Twitter via @JeffReevesIP.